Core promise · speed
Fast mortgage websites, built to score 90+.
Speed is a lead source. Every GetsMortgageNow page is pre-built, light and image-optimized so your headline appears fast on a phone — and every page is built to score 90+ on Google's PageSpeed Insights.
Opens Google's free PageSpeed Insights in a new tab. We don't see the result.
90+
the PageSpeed score we build every page to reach
Core Web Vitals
What are the three Core Web Vitals, and how do we hit them?
Google measures loading (LCP), responsiveness (INP) and stability (CLS). Here are Google's "good" thresholds, from Google — Core Web Vitals, and what we do for each.
LCP
Largest Contentful Paint
Good: ≤ 2.5s
How fast the main content (usually your headline or photo) appears.
How we hit it
- Pre-built static HTML, no server waiting
- Hero image sized and preloaded, WebP
- Fonts self-hosted with swap
INP
Interaction to Next Paint
Good: ≤ 200ms
How quickly the page responds when someone taps or types.
How we hit it
- Very little JavaScript on first load
- Heavy effects load only when needed
- No chat or tracking scripts before consent
CLS
Cumulative Layout Shift
Good: ≤ 0.1
How much the page jumps around while loading.
How we hit it
- Every image has width and height
- No late-loading banners pushing content
- Fonts sized to avoid reflow
Why it matters
How does a faster site turn into more leads?
A faster page keeps more mobile visitors long enough to read, calculate and apply; it's easier for search engines to crawl; and it's a page experience signal Google says it considers. None of that replaces good content — it lets good content get seen.
How we handle SEOCompare
DIY builder vs agency vs GetsMortgageNow: speed
| DIY builder | Typical agency WordPress | GetsMortgageNow | |
|---|---|---|---|
| Page delivery | Builder's platform | Server-rendered with plugins | Pre-built static HTML at the edge |
| Images | Depends on you | Depends on the build | WebP, sized, lazy below the fold |
| Scripts before consent | Often several | Often several | None |
| Ongoing updates | You | Plugin updates needed | No plugins to update |
| Speed target | Not stated | Varies | Built to score 90+ |
FAQ
Website speed questions
Why does website speed matter for loan officers?
Most borrowers first see your site on a phone, often on mobile data. A slow page loses people before your headline appears, and Google uses Core Web Vitals as part of its page experience signals. A fast site keeps more visitors long enough to call or apply.
What is a good PageSpeed score?
PageSpeed Insights rates 90–100 as good. We build every page to score 90+ on mobile and desktop. Your own score depends on what's added later (big videos, extra scripts), so we show you how to check it yourself.
What are Core Web Vitals?
Three measurements Google defines for real-user experience: Largest Contentful Paint (loading), Interaction to Next Paint (responsiveness) and Cumulative Layout Shift (visual stability). Google's "good" thresholds are LCP within 2.5 seconds, INP at or under 200 milliseconds and CLS at or under 0.1.
Why are WordPress mortgage sites often slow?
Not because of WordPress itself, but because of what piles on: page-builder plugins, sliders, chat widgets and tracking scripts that all load before the content. We build static pages and load extras only when needed.
What makes your sites fast?
Pages are pre-built as HTML and served from a global edge network; images are compressed WebP with fixed dimensions; fonts are self-hosted; JavaScript for effects and chat loads late, only where used.
Do animations slow the site down?
We load animation code after the main content, keep effects light on phones and turn them off entirely for visitors who ask for reduced motion.
Do you guarantee a score?
We build to score 90+ and test before launch, but we don't promise a number for every future change — a large video you add later will cost speed. We'll tell you when something you ask for has a speed cost.
How can I test my current site?
Use the tester on this page: it opens Google's PageSpeed Insights for any URL you enter. Run it on mobile first.
Launch day in 5 business days
A site that loads before they scroll away.
Every plan is built on the same fast stack.
No payment on the form · Monthly plans cancel any time · Reply within 4 business hours