Features · content
Mortgage blog content written for loan officers, checked before it's published.
Answer-first articles on the questions your borrowers type into Google and ask AI assistants — in your voice, about your market, with sources, schema and a compliance check.
A sample month
What does a month of mortgage content look like?
Illustrative topics for the 4-posts plan. Each one targets a different question and a different stage.
Week 1
How much do I need for a down payment in [your county]?
Purchase · local
Week 2
FHA vs conventional for first-time buyers: a plain comparison
Program · comparison
Week 3
What happens between pre-approval and closing, week by week
Process · how-to
Week 4
Should you refinance? Questions to ask before you call
Refinance · checklist
Every post
What makes a mortgage blog post rank and get cited?
Answering the question immediately, structuring it so search and AI engines can lift the answer, and proving every claim with a dated source.
How answer engines pick answers- 01Answer in the first 60 words
- 02Question-shaped headings
- 03A table or checklist that can be lifted whole
- 04Sources with dates for any statistic
- 05Page-specific FAQs with schema
- 06Author box and last-updated date
- 07One clear next step (calculator, call, apply)
- 08Trigger-term and fair-lending check before publishing
FAQ
Blog content questions
Do loan officers need a blog?
Not on day one. Once your site is live, answer-first articles on the questions your borrowers actually ask are one of the most reliable ways to be found in search and cited by AI assistants. Two good posts a month beats ten thin ones.
What should a mortgage blog write about?
Local buying questions, program comparisons in plain words, process explainers ("what happens after pre-approval"), and refinance decision guides. Avoid rate predictions and anything that reads like an offer.
Who writes the posts?
Our mortgage writers, in your voice, using your market and your programs. You approve each post before it goes live.
How long are the posts?
As long as the question needs — usually 1,200–2,500 words for a guide, shorter for a focused answer. Length is never the goal; completeness is.
Are posts checked for compliance?
Yes: we check every post for trigger terms, rate claims, fair-lending wording and source dates, and your compliance team gets each post for approval.
Do you use AI to write posts?
We use AI tools for research and drafting assistance, and every post is edited, fact-checked against named sources and approved by a human before publishing.
Will posts use real statistics?
Only with a named public source and date (for example Freddie Mac, the MBA, the CFPB or Census data). If we can't source a number, we don't print it.
How much is blog content?
Blog content: 2 posts a month: $129/mo. Blog content: 4 posts a month: $239/mo.
Can I write my own posts?
Yes — send them over and we'll format, add schema and run the same compliance check.
Launch day in 5 business days
Answer your borrowers' questions in public.
Two or four posts a month, written, checked and published for you.
No payment on the form · Monthly plans cancel any time · Reply within 4 business hours