Websites · loan officer
A loan officer website with your name on it — and your NMLS ID done right.
A personal site for one LO: your bio, programs, calculators, reviews and a real application, plus every required disclosure. Live in 5 business days from $79/mo.
Anatomy
What's on a loan officer website, top to bottom
Scroll the notes — the matching part of the page lights up.
- 01 · Hero
A headline in your voice, and two next steps
Your photo, who you help ("first-time buyers in the Valley", "veterans relocating to base"), and two buttons: apply or book a call. No rate claims.
- 02 · Bio
A bio that sounds like you
Why you do this, how you work, languages you speak. Written from a short interview, approved by you.
- 03 · Programs
The loan programs you actually offer
Only programs your company lets you originate, each linking to an answer-first program page.
- 04 · Calculators
Calculators that start conversations
Payment, affordability, refinance and DTI — with neutral defaults, disclaimers and a "talk to me about this" button.
- 05 · Reviews
Real reviews, shown honestly
Reviews from profiles you own, with source and date. No made-up quotes, ever.
- 06 · Apply
A short, mobile-first application
A 1003-style multi-step form that saves progress and lands in your CRM inbox with an instant alert.
- 07 · Compliance
The compliance block
Your NMLS ID, your company and its NMLS ID, licensed states, Equal Housing Opportunity, privacy links.
Personal brand
How do you make a loan officer website feel like you?
Specifics. Who you serve, where, in which languages, and how you work. "I answer texts at night because most of my buyers work days" beats "dedicated to excellence".
- A short interview on Day 0 instead of a blank form
- Your neighborhoods, your niche, your story
- Photos of you, not stock handshakes
- A color accent that matches your personal style, within company rules
Generic vs specific
"Your trusted mortgage partner for all your home financing needs."
"I help first-time buyers in Pinewood County figure out what they can afford — evenings and weekends included."
"Competitive rates and fast closings!"
"VA loans are most of my work. I'll walk you through the entitlement questions before you shop."
Examples are illustrative.
FAQ
Loan officer website questions
What should a loan officer website include?
Your photo and bio, the loan programs you offer, calculators, a way to apply or book a call, real reviews, and the compliance block: your NMLS ID, your company's name and NMLS ID, licensed states, Equal Housing Opportunity and privacy links.
How many pages does a loan officer website need?
Usually 6–10: home, about, loan programs (or a page per program), calculators, apply, reviews, contact and the policy pages. First Desk includes up to 8 pages.
Can I use my company's branding?
Yes, if your company requires it — many do. We follow their brand rules and add your personal touches where allowed.
Will my site rank for my name?
Personal sites usually rank well for your own name because nothing else matches it as closely. We use Person schema, consistent naming and a clean page structure to help.
Does my company need to approve my website?
Most do. We send your compliance team a packet listing every disclosure and where it sits.
Can I post rates on my loan officer website?
We don't by default: rates change daily and trigger disclosure requirements. If your company provides an approved, dated rate feed with disclosures, we can discuss it.
What happens to my site if I change companies?
It moves with you. We swap the company lines and keep your URLs working. See switching companies.
How much is a loan officer website?
First Desk is $79/mo (setup $249, waived yearly). Moving Day at $119/mo adds CRM, funnels and migration.
How long until it's live?
5 business days after your kickoff details are in.
Can I see an example?
Yes — the Saltgrass Home Loans sample is a fictional newly licensed LO's site.
Launch day in 5 business days
Your name. Your website. This week.
From $79/mo, live in 5 business days.
No payment on the form · Monthly plans cancel any time · Reply within 4 business hours